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By | August 9, 2017

The Impact Of Google Algorithm

Trying to understand Google algorithms and those that are used by other search engines can be quite mysterious. For this, let’s get started from the very beginning.

Algorithm is a kind of mathematical process used by a computer to solve problems or answer questions. In 1998, Google was first launched and became the leading search engine since then. But when it comes to search engine algorithm however, it is meant to find file in the internet. There are various algorithms that are used by Google but the very first algorithm that was ever used is Google PageRank, which job is measuring the importance of websites. The main function of such is to count the quality and quantity of links to a particular website in an effort to determine its importance and therefore, its ranking is compared to several other pages in the same category or field.

Basically, Google makes used of the assumption that websites ought to be given with more importance if it has more links from the rest and from that, it is rating the site with higher ranking on SERP or Search Engine Results Page. The most used and known algorithm utilized by Google is PageRank. The truth is, there is now a whole industry of businesses that are making the most of PageRank which is simply called as SEO or Search Engine Optimization.

Whether you believe it or not, more than 500 to 600 times per year is how Google’s algorithm is changed per day. To be able to make the search experience a lot more relevant for users, the changes are being implemented. Many of the changes are actually minor and not typically change the ranking of the website to noticeable degree. For almost 20 years, Google keeps refining their search engine service which becomes more complex along with their immense algorithms that affect how websites are being ranked.

As a matter of fact, major Google update have been rolling out regularly both named as well as unnamed. Companies that provide SEO services devote a big portion of their resources to be able to find out how each is affecting the website they’re managing. As for the sites that are engaged in the ecommerce industry, the stakes is absolutely higher. You can expect that the website is going to rate well if it is built and well maintained following the best practices with focus on unique content as well as easy to navigate user experience. It is important to have a strong website ranking as it is what would bring superior page ranking that then delivers more traffic to the page.

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